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Online Shopping Trends: How the World’s Second Largest Economy Is Falling Into a Dangerous Trap
According to a report by eMarketer, online shopping is becoming more popular every year. In 2018, 81 percent of internet users in the United States said they had purchased something online in the past month. This is up from 76 percent in 2015.
There are a few reasons for this growth. First, more people are shopping online because it’s convenient. You can shop from anywhere, at any time. Second, there are more choices available online. You can find almost anything you want with a few clicks.
Third, online retailers are offering better deals than brick-and-mortar stores. They can afford to do this because they have lower overhead costs. And fourth, there are more payment options available now, so you can use the one that’s best for you.
What’s driving this growth?
There are a few factors driving the growth of online shopping. First, it’s convenient. You can shop from anywhere, at any time. Second, there are more choices available online. You can find almost anything you want with a few clicks.
Third, online retailers are offering better deals than brick-and-mortar stores. They can afford to do this because they have lower overhead costs. And fourth, there are more payment options available now, so you can use the one that’s best for you.
What are the trends?
There are a few trends in online shopping that you should know about. First, more people are shopping on their phones. In 2018, 59 percent of US internet users said they had made a purchase on their phone in the past month. This is up from 53 percent in 2015.
Second, people are using social media to find deals. In 2018, 36 percent of US internet users said they had used social media to find a deal, coupon, or discount. This is up from 28 percent in 2015.
Third, free shipping is becoming more important. In 2018, 54 percent of US internet users said free shipping was very or somewhat important to them. This is up from 46 percent in 2015.
Fourth, people are worried about security. In 2018, 60 percent of US internet users said they were worried about the security of their personal information when shopping online. This is up from 55 percent in 2015.
What does this mean for retailers?
If you’re a retailer, you need to be aware of these trends. First, you need to make sure your website is mobile-friendly. Second, you need to offer deals and discounts. Third, you need to offer free shipping. And fourth, you need to make sure your website is secure.In recent years, online shopping has become increasingly popular, with shoppers of all ages and backgrounds turning to the internet to purchase items. According to a report from the Pew Research Center, 77 percent of Americans shop online, with the majority of those shoppers (59 percent) doing so at least once a month.
There are a number of reasons why shoppers are drawn to online shopping, including the ability to find items that are not available in brick-and-mortar stores, the convenience of being able to shop from home, and the ability to compare prices from a variety of different retailers with the click of a button.
As more and more shoppers turn to the internet to purchase items, it’s important for retailers to stay up-to-date on the latest online shopping trends. Here are a few of the biggest trends that are shaping the online shopping landscape:
1. Mobile Shopping
One of the biggest trends in online shopping is the rise of mobile shopping. With the majority of Americans now owning smartphones, it’s no surprise that more and more people are using their devices to shop online. In fact, a recent report from comScore found that 65 percent of digital shoppers made a purchase on their smartphone in the last six months.
Mobile shopping is convenient for consumers who are on the go and provides them with the ability to make impulse purchases. For retailers, it’s important to have a mobile-friendly website that is easy to navigate and provides a seamless shopping experience.
2. Social Media Shopping
Another trend that is impacting online shopping is social media shopping. A growing number of retailers are using social media platforms like Facebook, Instagram, and Snapchat to showcase their products and drive traffic to their website or brick-and-mortar store.
Social media shopping is a great way for retailers to connect with their target audience and build brand awareness. It’s also an effective way to drive sales, with shoppers being able to purchase items directly from a social media post.
3. Personalization
Another trend that is becoming more prevalent in online shopping is personalization. Consumers are now expecting a more personalized shopping experience, with retailers using data like purchase history and browsing behavior to tailor the products and deals that are presented to them.
Personalization is a great way for retailers to build loyalty and encourage customers to keep coming back. It’s also an effective way to boost sales, as customers are more likely to purchase items that are relevant to their interests.
4. Augmented Reality
Augmented reality (AR) is another trend that is starting to impact online shopping. AR allows shoppers to see how an item would look in their home or office before they make a purchase. A number of retailers, including Ikea and Wayfair, are already using AR to give shoppers a more immersive experience.
AR is a great way for retailers to differentiate themselves from their competitors and give shoppers a more realistic idea of what an item looks like. It’s also an effective way to boost sales, as customers are more likely to make a purchase if they can see how an item would look in their home.
5. Subscription Services
Subscription services are another trend that is becoming more popular in online shopping. A number of retailers, including Amazon and Birchbox, are now offering subscription services that provide customers with a curated selection of products on a monthly basis.
Subscription services are a great way for retailers to build loyalty and keep customers coming back. They’re also an effective way to boost sales, as customers are more likely to purchase items that are conveniently delivered to their door.
